Sociology and the national importance of Deepika Padukone’s cleavage


Whenever the inherent inequity operating within a social system reaches a tipping point it results in an episode that becomes public. In today’s timeline it trends on social media and like a selfie, public opinion  puts itself to the vote. This is happening almost on a daily basis in social groups large and small. For an observer of social trends there are two thumb rules to assess how progressive a social group, country, civilisation or society is.

1) How loud is the outrage against the inherent inequity that produced the incident?

For example, as long as child trafficking was a nebulous cause it was used by Rani Mukherjee and the makers of Mardaani to promote their film on child trafficking. But when an incident of a famous child artist now grown up and busted in a prostitution racket comes up all the afore mentioned are unavailable for comment. Only Hansal Mehta is willing to give this poor girl a job. Why? Could it be because trafficking is foundational to the edifice of Bollywood? And as a people we are not aware enough, bothered enough, progressive enough to bring this edifice down? A conscious enlightened society empowers the disempowered. We are not there, yet.

2) What is the power quotient of the culprit?

Power here is defined as the ability to influence public and private opinion. Every incident that results in public outrage needs somebody to blame, the way every mob needs somebody to lynch. Less progressive a society higher the chance of victim blaming. As in the case of rape, it is the victim’s fault not the rapist’s.

Deepika Padukone’s declaration that she is a woman and therefore she has breasts, is not only a brilliant deduction but anatomically correct as well. Her rage against the country bumpkin who made the asinine comment and grovelled out an ingratiating apology soon after is what it is. The Bollywood pantheon has made a grand show of crawling out of the woodwork to bay for the village idiot’s blood who finds himself suddenly representing all of the media. But, (there’s always a but in sociology, that’s why it’s a college subject)  these are the same stars who were silent when a former child artiste was being publicly hauled over the coals.

What would Deepika Padukone do if Siddharth Mallya made her a lewd if similar comment? Did Deepika Padukone protest  Preity Zinta’s violation by Ness Wadia? It is far more difficult to single handedly take on Bombay Dyeing than it is to take on a stupid journalist. While Bollywood’s support for Deepika Padukone’s cleavage is enough to deem it a national treasure why does the same Bollywood consider  Preity’s violation a private matter between Ness and Preity? Could it be because Ness has a high power quotient? Could it be because Ness is definitely not the village idiot? Lambs are sacrificed, not lions. Old jungle saying. The disempowered take the fall for a social crime in an unconscious society. The powerful are their opinion makers, they are the ones who issue out moral edicts. Unfortunately their self- righteousness is selective and reflected in the inherent inequities in their power structures.

Selective morality in an unconscious society practices selective hearing and selective blindness as well. In such societies only some women have breasts. Others just don’t.

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7 Habits of Highly Successful Facebook People or How to Get Many Facebook likes


1. Do the math.
Number of likes is directly proportional to number of friends. You need to go crazy with the ‘add friend’ button. Start with your school friends, then college, then office. Then neighbors, your Gym friends, your parent’s friends, your children’s friends. Then friends of friends, cousins of friends, friends of cousins, aunties, uncles, grandparents. Some people have pets on Facebook, check that. Did I mention grandparents?
If you still haven’t hit 1000 and not added the entire neighborhood in your friend’s list you are obviously not hitting the ‘add friend ‘ button hard enough.
Remember 6 degrees of separation was a law that applied before Facebook. Now you are 1 mutual friend away from the rest of the planet.

2. Stay active.
Get up in the morning, grab a coffee and like everything on the home page. Especially profile pics and family pics. People will always remember that you liked their new haircut or their new dog.You don’t have to read the long updates. Just hit like. Remember if you don’t like people, people won’t like you.

3. Keep posting.

Start with profile pics. Don’t be sensitive. If you have liked enough profile pics be confident that yours will be liked too. No matter that you look like the backside of a bus these days. Wide angle, crop, airbrush, photoshop and post. Be brave. Be confident. If you are lazy but smart like me, put an old college pic with a comment ‘ o this was taken a few months ago.’ Don’t tell them it was 300 months ago.
Post every dinner, every holiday, every movie, every shopping expedition, till posting becomes an autonomic neurological response, like a gag reflex.
Remember, life is not meant to be enjoyed, it is meant to be posted.
The day you post an update with a picture of your morning poop, know that you have arrived.

4. Be professional.

If you are dependent on the Facebook network to market your art, media or professional services, learn to be ruthless. And shameless. There is no shame for a 1000 likes. If somebody inboxes you a compliment cut and paste it to your Facebook wall. People need to know what a celebrity you are, and how much your fans appreciate you.
Only three people attended your event? Never mind. Post 30 pictures. 10 of the event poster, 10 of you ( only the long shots with your belly tucked in), and 10 close ups of the attendees. Remember the success of the event is directly proportional to the number of people you can tag.

5. Get a life.

Not enough likes? Comments, messages, notifications taking a dip? Time to take out the heavy artillery. Take a holiday to Hawaii. And lose some weight before that. No use looking fat in a sarong on the cover page. And never ever forget your shades. Shades are to profile pics what
parachutes are to sky divers.
Hawaii not possible? Golf? A Louis Vuitton bag slung casually over your shoulder? No? Jimmy Choo? No? Then be smart and creative. Paint your toenails and make it your cover page.
Remember you haven’t lived till you’ve been liked on Facebook.

6. Like the ones you hate.

Friend them, stalk them, follow them and then like them to death. Every post, every status update, every picture must be liked. Even though you hate that they look thinner, better and younger than you.
Remember that in the Facebook world there are no enemies, only friends. Friends are enemies and enemies are friends. You’ll die confused. But baby that’s just the way it is.

7. Don’t intellectualize Facebook. Survive it.
If you must intellectualize Facebook be clever like me. Make it your status update, like this one. Still, it would be much smarter to focus on surviving Facebook.
Like adding friends, liking posts and getting the right angle for selfies, which my dear in spite of what people might say IS rocket science .
Remember those who do not adapt, perish.
Facebook may not BE life. But Facebook is definitely FOR life.
Therefore, when in doubt, add friend.
Think! Some of your grandparent’s friends may still be alive. Your children’s friend’s parents? Your cousin’s in-laws? Your brother’s classmates? Is your maid on Facebook ?